Durst Group, manufacturer of advanced digital printing and production technologies, has announced the appointment of Chris Schowalter as the new Global Sales Director Software, reinforcing its strategic focus on expanding software solutions for the printing industry.

With over 20 years of experience in print, primarily in inkjet, Chris Schowalter possesses a profound understanding of the evolving software technology landscape and its intersections with workflows and print equipment. His extensive experience in both the United States and Europe has provided him with a comprehensive understanding of global business and opportunities. Throughout his career, he has consistently ensured that customers have access to the right solutions to overcome their bottlenecks and pain points, supported by the appropriate channels or direct partners. His customer-centric approach and strategic vision have consistently delivered exceptional results.

In his new role, Chris Schowalter will lead the development and execution of Durst’s global sales strategy for the software division, while supporting the company’s international sales teams. He will also play a key role in strengthening customer relationships, identifying customer needs, and driving efficiencies throughout the process following the “Pixel to Output” strategy.

“We are thrilled to welcome Chris Schowalter to the Durst team,” says Michael Deflorian, Business Unit Manager Durst Software & Solutions. “His expertise and vision will be invaluable as we continue to innovate and expand our software solutions worldwide.

Christian Harder, VP Sales, Durst Group, says, “Today, we recognize that customers not only require productive and reliable printing systems to address the trend of shorter lead times, but also seek to automate production processes to reduce operational costs. With our comprehensive 360-degree offering, we provide a complete solution that gives us a clear competitive advantage.
Chris Schowalter said: “Durst not only delivers the highest quality printer hardware, but truly provides customers with an end-to-end solution that leverages software to increase productivity and reduce touch points is impressive to say the least. I am honored to join the Durst team and share my 25 years of software and color expertise to help our customers boost productivity and increase process efficiency through advanced software solutions.”